5 Reasons To Build Your Own Business Website
I know it can sound overwhelming to build your own website as a beauty professional. You most likely don’t have web design, graphic design, branding, copywriting, coding or seo experience. So maybe you have settled with using your booking site like vagaro or square as your website and have called it good.
& you’re right.
A booking site is a good start, but if you are wanting to stand out from the sea of beauty professional in your area, be seen as an authority, start offering luxury services, increase your income or trying to build a clientele, a booking site link is not enough.
Create a space you own
Instagram could be gone tomorrow. You could get hacked, or shut down for violating community guidelines. I have seen it happen multiple times to beauty professional and it is so sad because all of the work they have put into their account is gone. Yes, you can create a new instagram, but most of your followers wont even realize what happened and wont know to find your new account. It’s the sad truth.
But, if you have a website where you could announce that you have been hacked, for example, or an email list where you could drop right into their inbox and let them know, it would be much better right?
If you build it, you can build onto it.
I know you are saying, “but I don’t know how to build a website”. Thats what I am here for. More specifically, why i created Website Glow Up. I have experience with building websites, design, and seo, and have built multiple business websites on multiple platforms. I have learned through so much time, money, and frustration that there are a lot of options out there and many of them are not good. In The Stylist Toolbox I walk you through step by step how to build your website on my favorite, user-friendly, platform that allows you to continue to add as your business grows or changes.
You will save money doing it yourself
To get a professional looking website built for you is going to cost you thousands. Each time you ask for a revision typically adds more $$$ to your bill. Then, you will still have the monthly expenses of keeping your website live and running just like you would if you do it yourself. The bonus of doing it yourself is you’re not only going to be proud, but when we create something ourself, it’s like our baby. You’re more likely to show it off, and you wont neglect it! Because a website isn’t something you can just put up and leave it it alone, it needs consistent attention.. just like a real baby.
Your website will truly reflect you
Yes, a website designer can meet with you, find your likes/dislikes, personality, branding, etc. and create a website for you. But no one knows you better than you. If you build your own business website, you can confidently know that when you’re done it will authentically represent you and your business brand.
It will completely change your business
I consistently have new client requests who found me through google search, and because I have a website that is not just a booking link, or my instagram but a website that shares valuable information, shows my expertise and looks professional they choose to book with me.
I have been able to add almost 5 figures of extra income to my business this year, simply through my website. That is income that I didn’t have to earn by providing services at the salon, or adding more work hours to my already busy schedule. This doesn’t not include any income I have made from my Website Glow Up course, either.
Because of my website, I am able to stay consistently booked, have a constant flow of new clients, and so I was able to start offering more luxury services which has helped me work less behind the chair and make more money.
Whatever your business goals are, even if they are different from how its helped me, a professional business website will help you reach yours.