Why Every Beauty Pro Should Be Building An Email List

Direct contact with potential clients.

We know algorithms are a headache and we can all agree that most platforms choose for us which posts we are going to see, whether we follow someone or not. With email, you land directly in someone inbox. Just make sure your landing in there with valuable content.

You are reaching a warmer audience than social media.

Email continually outperforms all other marketing channels (yes, even social media) conversion rate Your email list a group of people who have raised their hand and said “i want to hear from them!” They may already be a client or they are someone who is highly interested in booking or buying from you.

Your social media account could vanish.

You shouldn’t build your business on rented land. You don’t own instagram, facebook or tiktok, but you can own an email contact list. If you utilize your email list, it keeps you top of mind for when a client is ready to book or buy product again

Email has a longer lifespan

Have you ever received an email, opened it and then later on came back to that same email? I bet we all have. Emails will continue to get opens days after the email has actually been sent. However social media posts typically only gain views for the first few hours after posting.

Ready to start building your email list?

Lately I have been loving AWeber. Its super user friendly to design emails, has all the features you will need to utilize email marketing in your business like landing pages, email campaign management, automation and segmenting, and most importantly AWeber has a strong reputation for high deliverability rates, meaning your emails are more likely to reach your subscribers' inboxes and not end up in spam folders.

Need help with building your email list? Check out my ‘MASTER YOUR MARKETING’ course.